How to Become Certified in Google Ads

One of the best advertising strategies for increasing website traffic and lead generation is Google Ads. In actuality, the majority of companies see an average ROI of 200 percent on their Google Ad investment.

A Google Ads certificate may be useful for developing stronger, more effective ads for Google. It's also a fantastic way to strengthen your resume.

You've come to the right place if you're trying to obtain a Google Ads certificate. Here, we've put up a guide that will explain the benefits of a Google Ads certification obtained through Google's Skillshop as well as how to get certified.

You can get what you need in Skillshop whether you're a newbie trying to explore the world of Google products or a seasoned marketer looking to advance your skills.

Gain more understanding about Google Ads measurement, Shopping Ads, Ads Video, and Display. Is there a reason you would want to know more about Google's product lineup than just the basics? Here, we'll discuss the "why" of certification.

Why pursue a certification in Google Ads?

I interviewed a few dozen people who worked in the digital marketing sector years ago while I was looking for a job to learn about their occupations and the hiring process. Many underlined the significance of earning a certification in digital marketing, particularly in Google Ads.

The truth is that a lot of firms use LinkedIn to look for candidates for their marketing team and look for persons with this qualification. Comparing LinkedIn to traditional employment boards like Indeed, a higher-quality talent pool is typically available. Additionally, there is a significant need for marketers with Google Ads expertise, but there aren't many qualified individuals available.

Employers have a ton of low-quality options because applying for jobs is now simpler than ever thanks to the internet.

Because Google Ads certification is one of the few distinguishing qualifications that may demonstrate demonstrated knowledge and skill, many hiring managers use LinkedIn's search engine to identify suitable candidates. The certification demonstrates to the recruiting manager that you have some industry knowledge.

The good news is that many young talent don't have certifications on their resumes or LinkedIn profiles since they don't understand their significance. In other words, becoming certified will help you stand out

Any marketer can benefit from the qualification, even if they don't intend to work in PPC. Online advertising is primarily made up of PPC advertising, particularly through Google Ads. If you get the fundamentals of Google Ads, you may apply those concepts to other marketing initiatives.

Additionally, empathy and team collaboration are improved by having a basic awareness of related marketing disciplines. In the end, obtaining that certification can only help you stand out to potential employers.

What is the Certification's Applicability to the Marketing Industry?

Let's be fair and impartial and consider the argument against certification.

First off, a certification isn't totally applicable in a genuine marketing profession in terms of actual expertise and practice. With exam answers available online, it's feasible to do well or even flawlessly on this test without having used the platform before.

As someone who has utilized the Google Ads platform, I am aware that some of the questions are overly complex, irrelevant, or skewed toward a solution that focuses on spending as much money as possible on Google's platform. Google's goals make sense because they profit when you pay for advertisements, whether or not the advertisement results in a sale.

Despite this, the majority of the problems are still helpful because they teach you how to use the platform and perform precise computations. Even if you initially have little to no experience with Google Ads, you may learn a lot by studying for this exam.

It is best to take the test honestly, review your mistakes, and retake it as needed to get better. If not, you can eventually find the site difficult to use, which might seem complicated and scary to newcomers.

Another major reason to get certified and to take your time studying for the exam rather than rushing through it is that any respectable marketing department or agency that you'd like to work for will test you on your knowledge of terminology and pay-per-click logic throughout the application process. They'll check to see if you're actually an expert on the subject.

Consequently, the information provided by the tests does have some practical use. That does not imply that you must be an absolute genius. However, the majority of the ideas evaluated should be understood.

Instead of viewing the Google Ads exam as a duty to cross off a list, approach it as an opportunity to learn. Your mentality change will be the deciding factor since you'll be learning from each and every question while others rush through the exam to get it over with.

Google Ads Certification Exam Topics and Length

Topics for Google Ads Exam

For a variety of subjects, including video, mobile, display, and ecommerce advertising, there are Google Ads certifications. Since marketers utilize search advertising the most frequently on the site, that version is the most crucial. Google Ads display certification is perhaps the second most useful Google Ads exam for advertisers.

Duration of the Google Ads Certification Exam

The time allotted for each exam varies, although it is often between 60 minutes and two hours. Since I've observed how quickly people complete exams while sitting in a classroom with a dozen other test-takers, I have a solid idea of how long it actually takes. Typically, it takes between 50% and 75% of the allowed time. If they're inexperienced or committed to learning from each question, a small percentage of people will use up to all the time.

Badges for Google Ads Certification

You receive a certification badge after passing the test, which you can display on your LinkedIn page. Your profile will gain legitimacy and become more search engine friendly if you add this badge. As previously stated, recruiters want.

Training for Google Ads Certification

The training materials that Google provides are a helpful place to start. You can discover a lot about the exam's structure, question types, and subject matter.

Additionally, watching tutorial videos, demos, and tutorial articles on YouTube is one of the greatest ways to study for examinations. Since most people learn best visually, watching a video of the platform will help them understand it more effectively than reading about it. Nevertheless, some blog posts include excellent screenshots that will assist you fully understand their guide.

It's significant to remember that many online resources are excessive. The amount of information can easily overwhelm newbies. However, make an effort to concentrate on mastering the essential concepts, such as what to change to have a significant impact on performance.

A 5,000 word training article would cover every aspect of the platform, which would be too much for the certification exam.

Exams themselves can serve as teaching instruments, too. If you don't pass the first time, you can retake it after reviewing your erroneous answers. You can use your first try to become accustomed to the structure and time limit. Consider the reasons why you answered a question incorrectly so that you can recall the correct response the next time.

A few of the questions are rephrased and randomly assigned new numbers. By understanding the underlying concepts of calculations, you can acquire many useful arithmetic skills. Unfortunately, a lot of marketers ignore the exam's actual learning material and miss out on the majority of growth opportunities.